Saturday, May 19, 2012


amp IS HERE!

amp is a groundbreaking and fundamentally new technology that is poised to change the landscape of digital imaging forever.

Gen II cameras coming soon!
March 5, 2012: "Getting the Whole Picture" video published. Watch it and learn about our new real-time video tonemapper. This video also compares the amp camera to a standard SI-1920 cinema camera. This video is also viewable at vimeo on our ampHDR channel. We recommend viewing in HD mode.


June 25, 2011: "AMP Melting Snow" video published. Watch it and learn about amp data capture, HDR frames and tonemapping.

amp Technology to be published and presented at this year's ACM SIGGRAPH Conference in Vancouver, Canada. Learn more and see more...


The amp philosophy is to preserve all the content and information in a scene, thus giving the artist as much raw material to work with. To this end, we developed the amp camera and video system. amp uses a novel optical engine to split the light from a single camera lens onto three digital video sensors. amp can produce a true, high-dynamic range (HDR) image for every single frame in the video stream. And the best news is: that's just the beginning.

amp captures three widely spaced exposures in order to extend the dynamic range of the camera and produce images that are as close as possible to what the human eye can experience. 

We create unmatched HDR video streams in real-time. Nobody likes to wait, and AMP is no exception. We insisted that amp had to produce a true HDR video stream in real time, allowing amp to be useable for live broadcasts, and ensuring immediate results for film crews.

No compression. No losses. Ever. amp only stores raw data. Every electron of data captured by amp is saved to a solid state drive (SSD) without any compression or any loss.  

amp does all this in a small, compact, robust package that is no bigger than a prosumer SLR camera and weighs less than 5 lbs without a lens. 

Follow the amp camera and its development here. Let us know you love it as much as we do.
 

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